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HAMA History

HAMA was initiated by group of six hotel asset managers who held their first organized meeting back in late 1991. The original six asset managers served each other as a support and information sharing group in order to enhance the value of their hotels. Eventually, after forming as a formal non-profit association, the organization, through its meetings, served to provide a united front to the much larger branded hotel companies. In 1992 the original six combined with an additional nine asset managers across the country created the organization’s Charter membership. The membership has grown steadily since to its current 200 count. Through its members presence at HAMA meetings and industry events as well as having established a strong networking and educational foundation the organization continues to further advance its stated purpose to promote the enhancement of hotel asset values.

1991

HAMA formed

2004

Hotel Asset Management: Principles & Practices released

2010

Japan and Asia Pacific Affiliates established

2011

HAMA Student Competition created

2013

CHAM launched

2013

HAMA Scholarship Fund established

2014

HAMA White Paper prepared: “The Rising Cost of Customer Acquisition”

2014

HAMA Europe, China and MEA Affiliates established

2016

30 CHAM designees worldwide

2017

HAMA Speaks platform launched

2018

Published the 5th Edition of “CapEx; A Study of Capital Expenditures in the Hotel Industry”

2019

Launched Industry Education Webinars

2020

Collegiate HAMA Clubs Launched

2021

50 CHAM Designees Worldwide